Makeup Moodboard

From our trend research we made a makeup moodboard in order to remind us/give us inspiration on the day of the shoot. We had managed to get a makeup artist, however on the morning of the shoot she let us down. However, as we had made our makeup moodboard it helped us create the looks we wanted to achieve more easily, and know that we were on trend and in keeping with our trend.

Make up research

We have been doing some research into current make up trends in order to make sure that we were on trend.

We found a lot of our inspiration from Company Magazine as they have the top current make up trends. We found that a lot of the trends were bright colours which works brilliant with our trend. Above are pictures that we found inspirational from our research.

Inspiration Moodboard

Mood board

From our trend inspiration we are designing our mood board ready for film day (Monday 4th) to guid us and remind us of the key elements of the trend. It will give Dave (the photographer) Ben and Webster (film makers) and our models an understanding of what we wish to achieve.

Styling

We have designed and printed boards for each model, showing the clothing they would be wearing, and the make up and hairstyle they would have, these boards will be taken with us on the day to help us when organising the styling and models.

Elle Collections

We have been looking at Elle Collections for trend and mood board inspiration, we have come across these fabulous pages that have really inspired us with our styling direction for the fashion film. We have decided that we are defiantly focusing on bright colours while bringing in black and white so that it's still sophisticated and classy.

Developing the Trend

We wanted to develop the trend and make it our own. We have noticed that there is a lot of monochrome on thecatwalks and in the highstreet at the moment. Monochrome would complement the trend really well, and also nod towards the theme of race, as the black would complement lighter toned skin and vice versa.

We have decided to call our new trend Monochrome Blocks, as it is a combination of Monochrome and Primary colours that reminded us of childrens lego blocks. It also represents the fact that there is a lot of colour blocking in this trend. All colours are definate and none are merged.

Trend Research

We first looked at WGSN for trend inspiration and came across the trend 'Rendering Reality', which according to WGSN consists of 'Primary brights saturate this palette and will update classic casual shapes. Lead by the electric blue shade and grounded by raisin, sulphur is used as a highlight. This palette is a contemporary take on occasion, with a youthful feel. Ultraviolet is the focus colour with diode pink and blood orange glow offsetting it. Colours will be used together within garments mixing print, embellishment and strong brights.'

We love the bright colours of this trend and think they would look really striking against different skin tones.

Nick Knight & Show Studios

Photographer Nick Knight is also a supporter of the All Walks Beyond The Catwalk campaign.

“It’s very important that we question the parameters that define beauty. I’m thrilled to support the All Walks initiative.”
— Nick Knight, photographer

He also uses a wide range of different races/ types of people in his influential and highly creative fashion films. We have looked at them for inspiration, as he really thinks outside the box and creates beautiful images.

Below are examples of Nick Knight and Show Stuidos fashion films showing a range of diversity.

 

We Reall love the contrast of colours in the second video as the white on the black looks so striking, and it's really playing on the models dark skin which also looks really effective. This has really inspired us and got us thinking more about ideas of how to portray race in our fashion film.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

All Walks Video

This is a video showing the All Walks event, and the behind the scenes of Rankin taking photographs of all the different women in the street outside fashion week to cause a fuss, this get the All Walks noticed so that everyone gets to know the message that they want to portray.

Debenhams

 Article from the daily mail discussing how Debenhams are becoming diverse in there advertisements 

'Debenhams today became the first High Street retailer to use a disabled model in its advertising campaigns.

Shannon Murray, who is confined to a wheelchair, took part in a photo shoot for the department store last week.

The actress and model, 32, revealed the news on her blog: 'I've been modelling for over 14 years but this was different,'

http://www.dailymail.co.uk

Debenhams have taken a risk by using disabled women, as you can see they have a diverse range of women, all different races, and body shapes. However there was complaints that it was not right to use someone in a wheelchair in the advertisments, this therefore sets a bad message to the rest of the high street stores as this will not be tried out again. 

Marks & Spencer Support All Walks

Leading high street retailers Marks and Spencer are supporters of the All Walks campaign, as they say they have a diverse range of consumers, and therefore fully support diversity in the fashion industry. Here is a quote from their chairman Sir Stuart Rose.

“M&S is proud to support the All Walks Beyond the Catwalk initiative aiming to celebrate diversity across the fashion world. As the UK’s leading high street retailer we have an incredibly diverse range of customers and our aim is to offer them all stylish clothing, no matter what size, shape, age or ethnicity.”

— Sir Stuart Rose, Former Executive Chairman, Marks & Spencer

Marks and Spencers advertising campaigns reflect their support for the foundation as they feature models of different shapes and sizes, races and ages. This was almost a natural process for M&S as they sell products for all of those different types of people already, it was just a matter of showcasing it. 

Diversity Ads Vivienne Westwood

Vivienne Westwood is one of the only designers the features in her advertising campaigns, and asks not to be airbrushed she believes in ageing gracefully. In the ads you can see a wide range of diverse models, as she supports the All Walks Beyond The Catwalk foundation supporting the body confidence awards. 

United Colours Of Benneton Shock Advertising Campaigns

Italian clothing brand United Colours of Benneton's outrageous marketing campaigns are the reason why the brand has shrunk enormously over the years. Here are a few examples of their shocking campaigns. The brand were tackling social issues instead of creating things that were desirable to their customers leading to them being unpopular.

Shockvertising (Sisley)

SISLEY: 'A place, Paris, a date, 1968, and a Denim collection. That’s how the story of the Sisley brand started, a brand that, year after year, has continued to offer a revolutionary way of dressing compared with the standards of the time, in perfect tune with the most avant-garde trends of the present and aimed exclusively at the young.'

'Another indisputable factor for the success of the brand throughout the world is its advertising campaigns. It is well known how much emphasis is placed on communication within the Group, to convey a promotional message whose objective is not only to sell a product. Also it aims at creating an image and a life style differentiate certain individuals from the crowd. It could not be otherwise, not even for Sisley, even though the latter has chosen a different strategic approach. No controversial campaign with a moral tone and social criticism, as those of Benetton. Rather, they create a possible reality, a fiction which customers dream about, but one in which they can identify and recognise themselves.'

http://www.sisley.com/about/brand/

As you can see from these images, its not your typical advertising campaign, with beautiful models and fabulous fashion, it is quite the opposite its showing ill looking models getting there 'fashion fix' these advertisements are to purely to shock the audience, and make them remember these advertisements more so than selling the actual product. Sisley concentrate on creating an awareness of the brand, however some people may argue that this is not the way to go about creating an awareness as they are sending out the wrong message by showing these models in this way, these are not images that young girls should be looking up to. 

Supermodels

  su·per·mod·el  

Noun A successful fashion model who has reached the status of a celebrity

In the 80s women thought they could power dress, and have careers. Women such as Cindy Crawford and Claudia Schiffer were supermodels they were were healthy, toned, beautiful and although they were slim, they were looked up to as celebrities. 

This is an image of Cindy in the 80s you can see that she is perfectly healthy, and someone you can truly look up to, not like the so called supermodels today. 

As you can see today models are a lot different, they look too skinny, ill, pale, this is not what people should look up to as it is not healthy. Models now look like walking mannequins, you focus on the clothing as there is nothing of the model to look at. 

Caryn Franklin - Skype Lecture

As you can see from the image taken Caryn Franklin is on the screen through Skype talking to us about the 'All Walks Beyond The Catwalk' and how she become well known in the fashion industry taking us through her career. Her message throughout the lecture was to show that everybody counts and that in the fashion industry real women should be shown on advertisements, and the catwalks. As the typical supermodels today are not 'real' they look like mannequins, pale, ill and not womanly. The talk that Caryn had given was truly inspirational, and defiantly got us thinking about the diversity in fashion and how we would like to be apart of making a change, showing real people.

Diversity NOW Campaign/Brief

'Diversity NOW' is just one of the many campaigns that All Walks hosts in order to promote and push diversity in fashion. The All Walks website states that 'Diversity NOW! will harness the fashion talents of students in colleges up and down the country from Manchester, Edinburgh, London, Southampton, Leeds and Bournemouth to name a few. The aim of this National Student Competition in association with i-D Magazine, sponsored by Succeed Foundation and supported by Graduate Fashion Week and Arts Thread, is to empower the next generation of creatives, from design, film, photography and journalism to create a fashion future that promotes a broader range of body and beauty ideals to truly celebrate individuality.'



The requirements of the fashion films are as follows;

Fashion Film:

A short film (between 1 and 3 minutes) to promote beauty and fashion from a unique perspective. This film must promote the All Walks philosophy of a diverse range of body and beauty ideals and serve to communicate the beauty of individuality. Films should be shot in quicktime HD H264 with AAC audio, and you must have the rights to any audio you use. Films should be uploaded onto Vimeo/Youtube first (set as unlisted - hidden from search results, but not password protected) and then embedded onto Arts Thread.

The founders of 'All Walks'

Former fashion editor and co-editor of i-D Magazine for 6 years in the early eighties, Caryn Franklin has been a fashion commentator for 29 years. She presented the BBC’s Clothes Show for 12 years and BBC’s Style Challenge for 3 years as well as producing and presenting numerous documentaries for ITV on designers including Vivienne Westwood, Philip Treacy and Matthew Williamson as well as various other programmes including ‘Style Academy,’ ‘Frock and Roll Years,’ and ‘Style Bible.’ She has written for many magazines and newspapers and has produced 4 books to including a novel ‘Woman in the Mirror,’ published by Harper Collins.
Working in education throughout her career as external assessor and lecturer in colleges like Central St Martins, London College of fashion and Royal College of Art she is also an ardent fashion activist and has co-chaired award winning Fashion Targets Breast Cancer for 15 years which helped build and maintain Britain’s first dedicated breast cancer research centre; she is a visiting research fellow at London College of Fashion, and honorary Research Fellow at The Arts University College Bournemouth and she proposed the London College of Fashion, Centre of Sustainability and is its ambassador.


Debra’s career in the communications industry has been many and varied, from working with The Beatles to design UN-award-winning eco-aware hemp T-shirts, to co-directing Lynne Franks PR, to providing PR and brand consultancy numerous clients from Jean Paul Gaultier to Swatch and Proctor and Gamble. She has contributed to a number of publications, as executive fashion editor to Arena and Arena Homme Plus; contributing editor to GQ Magazine and creative consultant to Frank Magazine.
Debra has also maintained an 18-year personal commitment to psychotherapy training. It was the mix of Debra’s experience of the fashion industry and her communications background with her dedication to an understanding of our inner worlds that acted as a catalyst to co-found All Walks Beyond the Catwalk with Caryn and Erin as a vehicle to inspire and empower.


Although she planned to make it as a dancer, Erin O’ Connor’s career took a different route in 1996 after being scouted in Birmingham. Within just a few months she found herself working with Richard Avedon on the Versace campaign.
With her graceful presence and statuesque beauty, Erin is able to single-handedly purvey a dynamic new look and has acted as a muse for numerous designers, artists and photographers including Chanel, Givency, Valentino and Armani – to name but a few. To this day Erin is one of the only living people to have appeared on a postage stamp, shot by Nick Knight.
Erin’s work extends far beyond the catwalk and is Vice Chairman of London Fashion Week for the British Fashion Council. She continues to write on a regular basis, and has written for leading publications including The Times, I-D Magazine, The Guardian, and a fortnightly blog for leading fashion website, Vogue.com.
After contributing to The Model’s Health Enquiry, In 2007 Erin set up The Model Sanctuary. Along with stylist Kate Halfpenny, Erin has launched her own line of fair-trade cotton t shirts. Erin was appointed as a trustee for the V&A Museum and regularly chairs forums there for art and fashion students. 
http://www.allwalks.org/2012/05/the-team/

Who Are All Walks and What do They do?

All Walks Beyond the Catwalk is an initiative founded by Caryn Franklin, Debra Bourne and Erin O’Connor working with influential Catwalk designers and top industry creatives to celebrate more diversity within the fashion industry

Having played their part in instigating a shift in attitude, since their launch at London Fashion Week in Sept 2009 – where eight emerging designers were paired with 8 diverse models – most notably creating the ‘plus size,’ model Harley Morley and Mark Fast partnership – All Walks Beyond the Catwalk has continued to grow.
In November 2009 they accepted ‘Cosmopolitan Magazine Fearless Women,’ award.
In June 2010 they successfully launched the first ‘All Walks Forum,’ at Graduate Fashion Week with fashion educationalists attending from all over Britain. Many colleges have pledged to incorporate diversity modules into their teaching. Since this time they have lectured up and down the country on a voluntary basis to rave student reviews.
In Sept 2010 they launched the campaign SNAPPED with Rankin at London Fashion Week.
In Feb 2011 they celebrated diversity at the National Portrait Gallery. A record 4000 people came in one night to see our Rankin images.
In June 2011 they launched the Edinburgh College of Art, Centre of Diversity in Association with All Walks
In April 2012 they co -produced the Body Confidence Awards from Parliament chaired by MP Jo Swinson and awarded our own All Walks ‘Visionary Fashion Award.’
In June 2012 they launched the National Student Competition Diversity NOW! in association with i-D Magazine.
They are also contributing to round-table government discussions on how diversity and the beauty of individuality can make an impact in the wider culture and influence self-esteem and well-being. This has been chaired by Govt. Minister for Equalities Lynne Featherstone. Since the reshuffle of Aug 2012 is chaired by MP Caroline Noakes
All Walks Beyond the Catwalk is a voluntary organisation that recognises the power the fashion industry has to communicate positive messages to women and men about their bodies and acts. Small steps, big ideas. We are delighted to see that our position is influencing brands as diverse as Lanvin and M&S

all infirmation taken from http://www.allwalks.org/2012/05/who-are-all-walks/

Initial Ideas

Today we were given our brief and we are really excited about starting it.  We have decided we are going to do a fashion film as we have done one before and really enjoyed it, and also feel it is a great way to get a message across. We have decided to focus mainly on race and body shape, however this is not set in stone, but is a starting point for our research, which is going to be the next step in our process.