Shockvertising (Sisley)

SISLEY: 'A place, Paris, a date, 1968, and a Denim collection. That’s how the story of the Sisley brand started, a brand that, year after year, has continued to offer a revolutionary way of dressing compared with the standards of the time, in perfect tune with the most avant-garde trends of the present and aimed exclusively at the young.'

'Another indisputable factor for the success of the brand throughout the world is its advertising campaigns. It is well known how much emphasis is placed on communication within the Group, to convey a promotional message whose objective is not only to sell a product. Also it aims at creating an image and a life style differentiate certain individuals from the crowd. It could not be otherwise, not even for Sisley, even though the latter has chosen a different strategic approach. No controversial campaign with a moral tone and social criticism, as those of Benetton. Rather, they create a possible reality, a fiction which customers dream about, but one in which they can identify and recognise themselves.'

http://www.sisley.com/about/brand/

As you can see from these images, its not your typical advertising campaign, with beautiful models and fabulous fashion, it is quite the opposite its showing ill looking models getting there 'fashion fix' these advertisements are to purely to shock the audience, and make them remember these advertisements more so than selling the actual product. Sisley concentrate on creating an awareness of the brand, however some people may argue that this is not the way to go about creating an awareness as they are sending out the wrong message by showing these models in this way, these are not images that young girls should be looking up to.